Voiceover: Lars Dahlgren, President, Smoke-Free Oral Products and CEO, Swedish Match: I think we've become part of the ongoing dialogue around companies that can change Voiceover: Marian Salzman, Senior Vice President, Global Communications, PMI: Words on screen read: And by 2030, we aim to have more than two-thirds of our net revenue come from smoke-free products. The end of cigarettes is doable and it is about setting a date, setting a timetable and setting a path to go there. Voiceover: Gregoire Verdeaux, Senior Vice President, External Affairs, PMI: Words on screen read: Since 2008, we’ve invested over 10.5 billion dollars in scientific substantiated smoke-free products. I think it's a unique challenge being part of a team that revolutionizes the industry Voiceover: Michael Voegele, Chief Digital and Information Officer, PMI: We are building our company's future around better alternatives to smoking. Voiceover: Stacey Kennedy, President Americas Region and CEO of PMI’s U.S. Words on screen read: Our ambition? To move away from cigarettes.

It's very difficult for a company to sign up for a big transformation like this. Voiceover: Bin Li, Chief Product Officer, PMI This company has had the courage, the vision and leadership to establish a new direction. Voiceover: Stefano Volpetti, President, Smoke-Free Inhaled Products & Chief Consumer Officer, PMI. Words on screen read: That’s why at Philip Morris International, we’ve committed to deliver a smoke-free future. If we can get there this is going to be really phenomenal Voiceover: Jacek Olczak, CEO, Philip Morris International

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